Blog

5 min read

Paint Protection - Is it worth it?

As humans we all have something in common, we protect what we love. This includes family, friends, pets, and for some (like myself) our...

5 min read

Fixed Ops - When Opportunity Knocks, Open the Service Bay Door

They say that when opportunity knocks, you should open the door. Is your dealership’s service department missing opportunities to...

4 min read

Fixed Ops - Providing the Right Customer Experience

In a recent automotive digital retailing event, the importance of the customer experience was emphasized over and over again, and for...

4 min read

Fixed Ops - Your Dealership vs. The Independents - Let’s Get Ready to Rumble

I raised two similar questions at the beginning of this Fixed Ops series. Question #1 “Where should I take my car for maintenance?” My...

4 min read

Fixed Ops - Captain, The Service Bay’s Full, She Can’t Take Anymore

At the beginning of this series, I asked you to imagine how you would feel if your dealership’s fixed operations were generating...

4 min read

Fixed Ops - The Key to Generating More Revenue At Your Dealership

Imagine how you would feel if your dealership’s fixed operations were generating significantly more revenue 6-months from now. Would you...

3 min read

Bing: The Missed Opportunity

So far we’ve discussed how to develop a complete digital presence to give your customers a clear breadcrumb trail right to your door....

5 min read

Analytics - The mortar of your campaign

How do you know your SEO, GMB, and SEM efforts are paying off? How many customers can follow the breadcrumb trail to your dealership?...

3 min read

The Warranted Discussion About Aftermarket Parts

Since the beginning of time man has always used some sort of transportation whether it’s been their feet, horses, and now cars. Humans...